Cosmetics giants are trying to persuade the European Union to limit a British ban on plastic poison microbeads.

The Government announced plans for a ban on the use of microplastics in all rinse-off cosmetic products earlier this year following the Daily Mail’s Ban The Beads campaign.

The proposed ban would cover make-up and mascara which contain tiny pieces of plastic, as well as body and face scrubs.

However, the Cosmetic, Toiletry and Perfumery Association (CTPA) has lodged a formal objection with the European Commission.

The industry body says that any ban should be limited to exfoliating scrubs and claims the proposal goes too far.

Microplastics are so small they escape the filters in sewage plants and are flushed into the rivers and seas where they become magnets for toxins. The particles are then consumed by fish and end up on our dinner plates.

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